Welcome address from our host. 

The 2023 Annual Youth Report examines key societal issues that affect young Australians around finances, work, wellness, environmentalism and trust in news. Building upon last year's research, this year's we also highlight how young adults are rising up to the challenges they face and what support they need to thrive as the next generation.

Speaker: Niki Jones - Head of Commercial Strategy & Operations - Scout Publishing

Looking beyond just getting on the TikTok platform: how can you elevate your approach to TikTok to build commercially valuable communities and drive better return for investment. In this session we'll look at how Gen Z's use TikTok has changed, and what this means for brands and creators wanting to capture their attention in 2024.

Speaker: Jacob Arnott - We The People

Latest Generative AI youth insights from the team that brought you the first Australian study on Gen Z’s perception and use of AI. Learn what 14- to 26-year-olds think of AI, how they engage with AI, and what this means for your brand, advertising, and transparency.

Speaker: Anna Denejkina, PhD - Research Director - Student Edge

Young Australian have been massively impacted by the pandemic and cozzie lives. It’s interrupted many plans for OS travel. Join this conversation to explore why that’s bad news for Australia, why that’s not fair and what we can do to help fix it.

Speaker - Louise Laing, General Manager Marketing ANZ - Intrepid

Decoding the 60% of Gen Z’s who are more liberated and connected in online games than in the real world.

Join Azerion as we dissect the reasons behind this freedom and understand why 45% of Gen Z view their digital identities as truer than reality. From the comfort of anonymity to the canvas of self-expression through in-game purchases and online communities, Azerion will unveil the power of harnessing this remarkable digital universe.

Dive into why brands are flocking to Gen Z's gaming receptivity and explore case studies of brands that have leveraged this freedom to create authentic connections and effective product promotion. Don't miss this journey into the heart of Gen Z's digital exploration.

Speaker - Caitlin Huskins, Commercial Director - Azerion JAPAC,

Hosted by Instagram, we'll hear from some savvy creators giving us their take on the content that gets them excited and their tips to best work with brands.

Speaker - Bianca Benussi - Strategic Partner Manager, Instagram
Creators - Melbourne: @adelemaree, @louishanson

Delve into the complex Gen Z influencer marketing world as Hoozu unveils the challenges brands face when targeting this elusive audience and discover the proven strategies and tactics to capture their attention.

Speaker - Lara Mowforth, Account Director - Hoozu

They each come to Pinterest each month to seek inspiration. Pinterest is winning with Gen Z – it is the platforms’ biggest driver of monthly active users and engagement. But, it is how they’re using the platform that is truly different - they see Pinterest as an oasis from the toxicity of social media. They are coming to plan and to manifest rather than to come to passively scroll. And, this impacts how brands should interact with them.

In this session, learn why Gen Z is coming to Pinterest, how to best reach them and key learnings from brands who are reaching Gen Z on Pinterest every day.

Speaker - Tom Tilney, Agency Lead - Pinterest

So much of what we’re taught about marketing to Gen Z and Alpha makes complete sense, provided our audiences are perfectly rational human beings. Unfortunately, that's rarely the case. In truth, humans are a surprisingly irrational species, subconsciously driven by emotions and blindsided by cognitive biases. Yet brands often base their strategies on the opposite assumption and then wonder why their approach falls short.

In this action packed presentation, Hardhat CEO and Behavioural Science Expert Dan Monheit uses core concepts from Behavioural Science to explain why following logical, well-intentioned advice, can lead to catastrophic outcomes for brands.
 
Speaker - Dan Monheit, CEO - Hardhat

Learn how an Australian sports content production house took on the big players of sports broadcasting.

Catering for mobile-first, Gen Z audiences, ‘I Want It Yesterday’ will walk us through how they marry together fast content creation, Gen Z creators and a desire to push sport forward.

Speaker - Marcello Fabiano - Founder - I Want It Yesterday

Catch insights from our insightful, tech-savvy, and opinionated Gen Z panel. Get their unique perspective on current topics, and don't miss your opportunity to ask them your most pressing questions!

Event Close approximately 4:30pm